We assume the way we experience the world is how others experience it

Thinking of OURSELVES critically 90% of the time equates to

Others thinking of us critically 90% of the time

Realize it’s the opposite

Others are really thinking of THEMSELVES

critically 90% of the time

You must know and communicate what you’re about

Identify your competition label

You want to be the “est” or “most” at something

• Highest quality

• Most succinct

• Simplest

• Most out of the box

• Fastest

• Most giving

• Most creative

• Silliest

Lead with your values so that potential clients get what you’re about before they even meet you

1. beGOOD, do well by doing good

2. Pursue lifelong learning; always be in search of ways to EVOLVE

3. Deliver happiness and WOW to clients, colleagues, staff and vendors

4. Be unabashedly out of the box and always question the default

5. Be vigilant, identify broken systems and fix them

6. Value intentions not outcomes; never fear failure

Bee colonies stand as a remarkable example of efficient teamwork and organization. These colonies comprise of three distinct types of bees, each with a specific purpose and set of jobs. These types, namely the worker, drone, and queen, work seamlessly without any ego-driven conflicts, resulting in unparalleled organizational efficiency.

The unique teamwork exhibited by bee colonies transcends human comprehension. The absence of ego-driven conflicts and the seamless coordination between different types of bees result in unparalleled organizational efficiency. It is an embodiment of selfless dedication, demonstrating that when individual strengths complement each other within a larger collective, remarkable achievements can be realized.